At A Glance
These figures bring together the latest official U.S. retail and consumer-price data available as of September 9, 2026. They are intended as a reference for writers, retailers, students, and anyone tracking how shoppers are buying apparel and accessories.
U.S. retail e-commerce sales in Q2 2026
Seasonally adjusted retail e-commerce sales reached $340.2 billion in the second quarter of 2026.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, Q2 2026, released August 18, 2026.Year-over-year growth in online retail sales
Second-quarter e-commerce sales were 12.2% higher than the same quarter in 2025.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, Q2 2026, released August 18, 2026.Year-over-year growth in total retail sales
Total retail sales grew 6.7% over the same period, making online retail growth 5.5 percentage points faster.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, Q2 2026, released August 18, 2026.Year-over-year change in the U.S. apparel price index
The Consumer Price Index for apparel rose from 120.649 in July 2025 to 125.492 in July 2026, a calculated 4.0% increase.
U.S. Bureau of Labor Statistics, Consumer Price Index series CUUR0000SA311, July 2026.How To Read These Numbers
Retail e-commerce figures cover the full U.S. retail market, not apparel alone. They provide the clearest current measure of the online buying environment in which apparel and accessories stores compete. The apparel price figure is a Consumer Price Index measure, not a measure of store revenue or shopper spending.
Where a figure is calculated, the page states the calculation and names the source data. Percentages and dollar figures retain the precision used in the original release.
Sources And Methodology
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales, second quarter 2026, released August 18, 2026. Used for online sales, online share, quarterly and annual growth, and the change in online share.
- U.S. Bureau of Labor Statistics, Consumer Price Index series CUUR0000SA311. Used for the July 2025 to July 2026 apparel price-index comparison.
Cite This Page
Livaniar Fashion Store. “U.S. Apparel Retail Statistics, 2026.” Updated September 9, 2026. https://livaniarfashionstore.shop/fashion-retail-statistics